The Roku Channel is a completely free, ad-supported channel that features a collection of compelling content, top Hollywood hits and more. It was a project completely driven by consumer demand -- Roku customers wanted more free content, so we delivered. Additionally, it was a way to help solidify Roku's place as a player in entertainment.

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To accomplish this, I crafted a narrative emphasizing the benefits for consumers, demand for such content and potential for company growth and Roku's strong Hollywood relationships. I then briefed nearly a dozen reporters, securing 165 stand alone and syndicated articles. I also secured a monthly, "What's Coming to The Roku Channel" placement series in Cord Cutters News.

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