PLAY-STATION

MOVE

A successful brand is accessible to consumers. I’ve led dynamic celebrity brand ambassador programs and am adept at aligning PR campaigns with timely personalities who have a genuine connection to a brand and who make an impact on consumer perception.

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PlayStation’s image had fallen behind Nintendo and Microsoft so I created long-term PR strategy designed to build celebrity evangelists. This included identifying on-brand celebrities with the most impact in both popular culture and gaming, aligning on-brand talent with pre-existing event buzz to garner positive publicity for PlayStation and its products and seeding product to targeted personalities and had a presence at key industry and entertainment events​.