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ABBY

REYES

GLOBAL COMMS

Today, the world is much smaller and campaigns are no longer limited to a single location. As a global communicator, I’ve successfully executed campaigns on an international level, integrating strategies and tactics with internal and third-party partners across the globe.

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PlayStation Vita was the biggest platform launches PlayStation had seen since PlayStation 3. As the lead on the reviews program, I worked closely with my international PR counterparts to develop and execute a cohesive PR program on a large, global scale. I also worked to ensure strategies were appropriate for each market, which spanned across Japan, Europe, Canada and Latin America. 

WHAT

PlayStation Vita Launch

WHERE

Multiple Locations

WHEN

February 2012

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